Approach

Ocho follows eight steps when developing any new strategy or opportunity for its clients.

Ocho Sport Approach Data Analytics Process Execution Fan Preferences Market Knowledge Product Proposition Positioning USPs Options Valuations Placement Sales Marketing Optimisation

This strategy starts and ends with a full and deep understanding of sports fans preferences and their engagement. 

Having fans is not enough, the key to maximising value from a sport is quantifying and growing the engagement of a fan base to the benefit of all your D2C and B2B revenue opportunities.

And then implementing a strategy and processes to marginally improve all elements of that engagement and exploitation over time.

Central to the Ocho approach is to ensure all steps and decisions in the process are based on quality data, analytics, full processes and immaculate execution.